NEOM & The Mental Health Foundation

We’re proud to partner with the Mental Health Foundation, whose vision is for a world with good mental health for all. The Mental Health Foundation works to prevent mental health problems - supporting communities, families and individuals to live mentally healthier lives, with a particular focus on those at greatest risk.

Our Journey So Far

We’ve raised £65,305

Focus on supporting the Peer Education Programme. We made a commitment of £20,000 in 12 months.

We held TWO virtual festivals Feel Good Live and Sleep with NEOM which raised a total of £5,393.

Our first Team Initiative on World Fitness Day raising £2,000.


The campaign linked directly to the Mental Health Foundation 12 Step Toolkit. We held store activations and roadshows, and we added a QR code on our Christmas packaging and gift guide to raise £4,985.

Children’s Mental Health Awareness Week and Team Challenge ‘Walk the NEOM Globe’ raising a total of £10,566.


Our first Mental Health Awareness Week & BIG Team Challenge.

We once again joined forces with the Mental Health Foundation to bring this limited edition candle.

Team NEOM walks the Yorkshire Three Peaks.

Our Christmas grabber machine raised £8,952.


"The Great NEOM Cycle"


"We're delighted that NEOM have chosen to support the Mental Health Foundation this year. It's clear to us that NEOM really understands why prevention is key in mental health, with a message of compassionate self-care and kindness central to the business in both product and approach. We're excited about working together to share our content with NEOM's thriving digital communities."