We know our products work. But we wanted to prove the power of NEOM’s natural scent blends on your daily wellbeing.

We partnered with an independent human behaviour research facility to run The Science of NEOM Scent - a bespoke neuroscience-led study into the real impact of our 100% natural essential oil blends across Sleep, Stress, Energy and Mood.

Using biometric and neurological measures, including EEG brainwave activity, heart rate and heart rate variability, we measured how our fragrances influence wellbeing.

Four blends. Four wellbeing pillars.

We’ve validated the performance of our products and scent blends for years. But this study was different - we stripped back entirely to test one thing: the power of NEOM’s four signature scent blends alone; and how they can have a proven, measurable wellbeing benefit.

Built around real-world usage and wellbeing scenarios, we assessed four hero essential oil blends - one per wellbeing pillar - to understand exactly how NEOM’s 100% natural fragrances influence the brain, the nervous system and emotional state.

The four blends we tested:
Perfect Night’s Sleep → Sleep
Real Luxury → De-stress
Feel Refreshed → Energy
Happiness → Mood Boost

Wellbeing is personal, which means it can’t be measured through a single test alone.

To build a complete picture of how our fragrances influence wellbeing, we combined neuroscience, biometric and behavioural assessments to capture both conscious and unconscious responses to scent.

By measuring brain activity, nervous system responses and behavioural changes, we were able to understand the emotional, physiological and neurological impact of our essential oil blends.

Together, these measures helped us assess how scent influences the way people feel in real-world wellbeing scenarios.