Small, Sustainable Steps. Big Difference.

  • We did it! NEOM Wellbeing is a Certified B Corporation

  • We only use 100% Natural Fragrances to boost your wellbeing.

  • Our products are here to give you a wellbeing boost. Small steps, big difference.

  • Shining with purpose, we use recycled materials to make sustainability real.

  • We’re on a mission to leave our community and planet in a better place.

Sustainability B Corp Our Products Our People Charity Partnership

NEOM Wellbeing was founded on the principle that our ingredients should be as natural as possible, but we know our environmental responsibility goes beyond what ingredients we source.

100% NATURAL FRAGRANCES,
SCENT TO BOOST YOUR WELLBEING

Reuse, Refill, Recycle

Excessive packaging stops here! Each component within our packaging must have a purpose or function for use or safety, meaning no unnecessary packaging walls or layers, making things as reusable as possible. We aim to increase our percentage of products each year that hit our three R's - being fully recyclable, refillable or reusable. Many of our products are purposefully created for you to enjoy, keep and reuse. Need a little inspo?

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Our Journey So Far

Launched with 100% natural fragrances and 100% naturally derived candle waxes

2005

Launched Reed Diffuser Refills

2018

100% paper tape and 100% recyclable shippers

2019

First 100% PCR and fully recyclable product launched

First 100% recyclable box-free product launched

2020

Reformulated +29% of essential oil blends to remove Brazilian Rosewood protecting the survival of endangered species and continue to source raw materials for more sustainable alternatives

Launched reusable soap dispenser and 1L refill range

2021

Became B Corp Certified

Switched our packaging on our Christmas Candles saving over 2.8 tonnes of cardboard

2022

Magnesium Bath Milks launched box-free using Aluminium bottles

Super Shower Power Body Polish launched using upcycled ingredients

Update to our mailer boxes saving around 14 football pitches worth of cardboard

2023

Brand Refresh
to NEOM Wellbeing

2024

100% recyclable hand washes launched with first 100% recyclable refill pouch

2025

Ingredients we formulate without*:

Petroleum Ingredients:‌
e.g Mineral Oil, Petrolatum, Paraffin
Propylene Glycol
Nano ingredients
PhthalatesSodium Lauryl Sulfate (SLES)
Synthetic colour pigments
Synthetic fragrance
Silicones
Parabens (any type)
Phenoxyethanol
 ‌PEGs and ethoxylated ingredients:
Formaldehyde and Formaldehydereleasers/
donors
Triclosan
Microparticles, Plastic Microbeads and Microplastics
EDTA (Disodium or Tetrasodium)
Talc – in loose powder formulations
Benzophenone-3
Octocrylene
Ethylhexyl methoxycinnamate
Mica (if used, confirmation statement in place ensuring ethically sourced)

*These guardrails are included on all new product briefs - there maybe historical formulations that are in the process of phasing through.

Want to find more about our formulation and packaging guardrails?

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“I don’t believe that sustainability is an option for businesses…. It’s an absolute necessity, we have no more time to think about this - it’s action time. As business leaders we have to make this our top priority, and as a consumer I hold myself accountable for making the best choices with regards to the brands I buy and engage with.”

‌- Nicola Elliott, Founder of NEOM Wellbeing